The Art of the Press Release

Being in the news industry I see literally hundreds of press releases each week. The thing that shocks me the most is how awful some of them are. They’re long, cumbersome and full of useless information, while omitting valuable and vital information. So here are some of my thoughts on how to do some PR for your company and games.

As a Freelance Writer I have been tasked with writing a wide range of things including press releases, promotional, sales and marketing copy. From that work, I’ve learned a few things and when I combine that with my experience in the gaming industry I can see some areas where indie devs and startup PR firms might do better to get their message out.…

HIW #9 – When time and the muses allow

I know I haven’t written much here lately but it doesn’t mean I haven’t been writing. In the new notebook I have over 75 pages done and the story is progressing quite well. I get the sense this will be my best story ever. It contains multiple levels of conflict and meaning. There might even be allegory and parable like qualities to the story.